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Scotland launches campaign to attract international students

With an aim to attract international students to the Scottish institutions of higher education, Scottish government launched a new campaign titled ‘Scotland is Now’. The ultimate purpose of the campaign is to raise Scotland’s reputation as a great place to study. The campaign is supported by Visit Scotland, Scottish Development International and Universities Scotland.

Scotland has always held education and international recruitment as integral to its success. In the future as well, Scotland plans to welcome more international students to its institutions. Scotland has also given much importance to research and the Scottish research is observed to make considerable impact in a number of areas including precision medicine and quantum technology.

The Scottish government has invested £6 million (US$8.6 million) in the ‘Scotland is now’ campaign. The campaign’s website provides guidance, tips and useful information for international students hoping to study in Scotland. It currently lists 13 Scottish universities and intends to list all 19 Scottish higher education institutes soon.

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